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Product research is the process of identifying, analyzing, and evaluating products to understand their market potential, customer demand, competition, pricing, trends, and profitability. It helps businesses and entrepreneurs discover the right products to sell and make informed decisions before investing time and money.
A professional product research process involves analyzing customer needs, competitor products, product reviews, market trends, sales potential, profit margins, and reliable suppliers. The goal is to find profitable products with strong demand and opportunities for growth.