Divine O

Online Marketing Assistant

Shopify • Freelance

Jan 2026 - Present • 8 mos

Supported Shopify store operations and digital marketing execution, including product uploads, basic store optimization, and content updates. Results: - Assisted in increasing organic traffic by 40% through SEO improvements and social media support - Helped improve product presentation and store structure for better conversions - Gained hands-on experience in Shopify optimization, content marketing, and customer engagement strategies

Shopify Marketing Specialist & Ads Manager

Facebook • Freelance

Feb 2022 - Present • 4 yrs 7 mos

I help Shopify and eCommerce brands scale revenue through performance-focused Meta Ads, Google Ads, SEO, email marketing, and conversion rate optimization. My focus is building profitable, data-driven marketing systems that increase sales, improve conversion rates, and reduce customer acquisition costs. Key results & responsibilities: - Managed Meta (Facebook/Instagram) and Google Ads campaigns focused on ROAS and profitability - Improved store conversion rates through CRO audits and funnel optimization - Built and optimized Klaviyo email flows to recover abandoned carts and increase repeat purchases - Helped Shopify stores achieve 2x–5x sales growth through structured marketing strategies - Increased traffic and visibility using on-page SEO and product optimization - Worked with multiple eCommerce niches including fashion, beauty, and dropshipping

E-commerce Ads Specialist

Google • Freelance

May 2021 - Present • 5 yrs 4 mos

Specialized in running and optimizing high-performing Meta Ads and Google Ads campaigns for Shopify stores with a focus on scalable growth and return on ad spend (ROAS). Key results: - Achieved consistent 3–4x ROAS across multiple campaigns - Increased conversion rates by 25–50% through audience segmentation and creative testing - Scaled ad spend from $500 to $5,000+ monthly while maintaining profitability - Implemented retargeting and lookalike strategies to maximize sales efficiency - Reduced cost per acquisition through continuous campaign optimization