I will build your b2b saas go to market strategy

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Thiago Carvalho

About this gig

Strong B2B software can struggle when buyers do not clearly understand its value or path to market.


I'm Thiago Carvalho, a B2B marketing professional with 10+ years of experience in enterprise software, demand generation, and regional marketing operations across Brazil and LATAM.

I help B2B SaaS teams turn complex products into a practical go-to-market strategy built around positioning, ICP, messaging, launch priorities, and sales alignment.


What I Deliver:

  • Positioning & Messaging: Value proposition, ICP messaging, and buyer-focused narrative.
  • GTM Strategy: Channel priorities, launch plan, funnel mapping, KPIs, and action roadmap.
  • Activation Planning: Campaign priorities, launch calendar, briefs, and sales enablement messaging.
  • Marketing-to-Sales Alignment: Clear lead handoff and follow-up recommendations.


My background includes multi-channel B2B programs, 400+ registrations, 60%+ attendance, and globally adopted marketing assets.

Choose the package that matches the strategy depth you need.

Gig milestonesNEW

Choose to pay for your project per milestone by only paying when it’s time to start a new one or decide on a 1-time payment.

    Basic Package.
    These are the steps we’ll follow to complete your project.
  • 1st Milestone: Research
    3-day delivery · Unlimited revisions
    $100Pay now

    I’ll do research based on your needs.

    Onboarding Questionnaire · Strategy Audit
  • 2nd Milestone: Marketing Strategy
    3-day delivery · Unlimited revisions
    $300
    Pay later

    I'll create a marketing strategy for your business.

    Marketing Plan
  • 3rd Milestone: Action Items
    1-day delivery · Unlimited revisions
    $100
    Pay later

    We'll review practical and actionable ways to execute your marketing plan.

    Delivery

Get to know Thiago Carvalho

Thiago Carvalho

Senior Marketing Ops and Demand Gen Lead

  • FromBrazil
  • Member sinceApr 2020
  • Avg. response time2 hours
  • Languages

    English, Portuguese
Senior B2B Marketing Operations & Demand Generation Lead with 10+ years of experience in enterprise technology and software multinationals. I build scalable marketing systems that connect strategy to revenue—turning fragmented initiatives into predictable data-driven growth engines. Expert in Martech stack management, lifecycle automation, and cross-functional alignment between Marketing and Sales. Trusted by global brands like LabWare to scale regional operations and drive enterprise account growth. Let’s build your growth engine