I will build your b2b saas go to market strategy


About this gig
Strong B2B software can struggle when buyers do not clearly understand its value or path to market.
I'm Thiago Carvalho, a B2B marketing professional with 10+ years of experience in enterprise software, demand generation, and regional marketing operations across Brazil and LATAM.
I help B2B SaaS teams turn complex products into a practical go-to-market strategy built around positioning, ICP, messaging, launch priorities, and sales alignment.
What I Deliver:
- Positioning & Messaging: Value proposition, ICP messaging, and buyer-focused narrative.
- GTM Strategy: Channel priorities, launch plan, funnel mapping, KPIs, and action roadmap.
- Activation Planning: Campaign priorities, launch calendar, briefs, and sales enablement messaging.
- Marketing-to-Sales Alignment: Clear lead handoff and follow-up recommendations.
My background includes multi-channel B2B programs, 400+ registrations, 60%+ attendance, and globally adopted marketing assets.
Choose the package that matches the strategy depth you need.
Gig milestonesNEW
Choose to pay for your project per milestone by only paying when it’s time to start a new one or decide on a 1-time payment.
- Basic Package.
- 1st Milestone: Research3-day delivery · Unlimited revisions$100Pay now
I’ll do research based on your needs.
Onboarding Questionnaire · Strategy Audit - 2nd Milestone: Marketing Strategy3-day delivery · Unlimited revisions$300Pay later
I'll create a marketing strategy for your business.
Marketing Plan - 3rd Milestone: Action Items1-day delivery · Unlimited revisions$100Pay later
We'll review practical and actionable ways to execute your marketing plan.
Delivery
These are the steps we’ll follow to complete your project.
Get to know Thiago Carvalho
Senior Marketing Ops and Demand Gen Lead
- FromBrazil
- Member sinceApr 2020
- Avg. response time2 hours
Languages
English, Portuguese
FAQ
Does this gig include campaign or workflow implementation?
This gig focuses on GTM strategy and activation planning. Hands-on campaign operations, workflow implementation, automation, and ongoing Marketing Operations are scoped separately.

