I will create your ai business strategy, use cases, tools, and board ready roadmap
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Marco P was selected by the Fiverr Pro team for their expertise.
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Marketing Strategy
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About this Gig
Vetted Pro
Everyone's telling you to "use AI." Nobody's telling you where it actually pays off in your business.
I help startups and SMEs build a realistic AI adoption strategy: which use cases create measurable ROI, which tools fit your team and budget, what to skip, and how to adopt AI without falling foul of emerging regulation, including the EU AI Act.
This is strategy, not implementation you leave with a clear plan your team (or your developers) can execute, plus the reasoning behind every recommendation.
Every package includes a live consultation and a written assessment. Higher tiers add a full adoption strategy with a 90-day priority plan, a governance and compliance review, and a board-ready presentation.
Why me: 20 years advising businesses from startups to Land Rover, Unilever and GSK. Advisor on a UK Government AI skills panel. University lecturer. I spend my working life helping organisations adopt AI responsibly this is what I do, not a pivot.
Message me before ordering for enterprise, multi-team or regulated-industry projects.
Clients I’ve worked with
IKEA
Retailing
I run and executed a native advertising campaign for Ikea Italy for the plan FY21 Always on Digital.
Jun 2021-Jul 2021
Jaguar
Auto Manufacturers
I run and execute an Native Contextual campaign for Jaguar E- Pace Hybrid in Italy aimed at 35-54yo couples with children and a guaranteed income source
Feb 2021-Mar 2021
FAQ
1. Do you build or implement AI systems?
No — and that's deliberate. I'm independent of any tool or vendor, so my recommendations are based on what your business needs, not what I want to sell you afterwards. I can define requirements your developers or an implementation freelancer can execute directly.
2. We haven't started with AI at all. Is this too advanced for us?
Not at all — pre-adoption is the ideal time for strategy. The Basic readiness session is designed exactly for this: we identify where AI genuinely helps your business first, so you avoid expensive experiments that go nowhere.
3. What do I get in writing?
Basic: a written readiness assessment with prioritised recommendations. Standard adds a full adoption strategy document with use cases, tool recommendations, team plan and 90-day priorities. Premium adds a governance & compliance review and a board-ready presentation deck.
4. Can you help with EU AI Act compliance?
Yes — the Premium tier includes a governance and compliance review covering your obligations under the EU AI Act and emerging UK guidance. Note: I provide strategic guidance, not legal advice; for regulated industries, message me before ordering.
5. Which AI tools do you recommend?
I'm tool-agnostic. Recommendations depend on your use cases, team, budget and risk profile — that's the point of the strategy. I cover the full landscape: LLMs, automation platforms, and sector-specific tools.
6. Can you train our team as well?
Team training and workshops are available as a follow-on engagement — mention it in your intake and we'll scope it. Ask about the training extra at checkout.
