I will build your SEO topical map and website content architecture
SEO, Product Strategy and Digital Advertising
About this Gig
Need more than a list of keywords?
I will build a structured topical map and SEO content architecture based on your business, market, search intent and competitive landscape.
Depending on your package, I can provide:
- Topic and keyword research
- Search intent analysis
- Keyword clustering
- Topical map and content clusters
- Commercial vs. informational page planning
- Recommended page and URL structure
- Internal linking recommendations
- Priority content opportunities
- Competitor and content-gap analysis
- Implementation roadmap
The goal is to show you what content your website needs, how the topics should connect, which pages should target which intent, and what should be created first.
You will not receive a generic keyword export. The research is translated into a practical structure your SEO, content or development team can actually use.
For large websites, complex migrations or multi-market projects, message me before ordering.
Industry expertise:
Services
•
Technology
•
E-commerce
•
iGaming
•
SaaS
Language:
English
My Portfolio
Other Search Engine Optimization (SEO) Services I Offer
FAQ
What is a topical map?
A topical map organizes the main themes, subtopics and supporting content your website should cover. It helps create stronger topical depth, clearer page relationships and a more structured content strategy.
Is this the same as keyword research?
No. Keyword research is only one part of the process. I also group keywords by intent, build topic clusters, map content opportunities and turn the research into a practical website/content architecture.
Will you create the content too?
This gig focuses on research, architecture and planning. Content writing is not included, but I can also provide SEO content through a separate service or custom offer.
Can you work with an existing website?
Yes. I can build the strategy for a new site or work around an existing structure. The optional Site URL Mapping extra can be used to map recommendations against your current pages.
Do you include competitor research?
Yes. The number of competitors analyzed depends on the selected package. Competitor research is used to identify gaps, topic opportunities and structural patterns worth considering.
Will you recommend which pages should be created first?
Yes. All packages include prioritization, while higher-tier packages provide a more detailed implementation roadmap and sequencing.
Can you work with complex or regulated industries?
Yes. I have experience with competitive and sensitive niches, including iGaming, health-related and other regulated markets. Please contact me first for unusually complex projects.
Do you guarantee rankings?
No. Rankings depend on many factors including execution, content quality, technical SEO, authority and competition. This service provides the strategic structure and priorities needed to support a stronger SEO program.

