I will write a welcome email sequence that converts subscribers


About this gig
The first email your subscriber receives decides whether they become a buyer or a ghost. Most welcome sequences waste that moment with a generic "thanks for signing up."
I write 5-email welcome sequences using three psychology-driven copywriting frameworks HSO (Hook · Story · Offer), CJN (Challenge · Justify · Need), and PAS (Problem · Agitate · Solve) sequenced to move a cold subscriber through belief, trust, and purchase readiness in under 10 days.
I am a published email marketing strategist (author of Dear Email Dummy, Amazon 2026) and founder of The B2B Clinic. I built the 4D Email Copy Bible, a proprietary framework system that adapts five copywriting structures specifically for email performance.
What you receive:
5 fully written emails (delivered as editable Google Docs)
Framework annotation on each email so you understand what each section is doing
Subject line + preheader text for every email
Platform setup guidance (BeeHiiv, Mailchimp, Klaviyo, MailerLite, and more)
This works for coaches, consultants, eCommerce brands, SaaS companies, and course creators. If you have a list and an offer, this sequence turns the gap between them into revenue.
Get to know Akinniyi AOM
I Diagnose Why Your Email List Isn't Making Money
- FromNigeria
- Member sinceJan 2024
- Avg. response time1 hour
Languages
English, Yoruba, French
FAQ
How is a "framework-based" welcome sequence different from a regular one a copywriter would write?
Most copywriters write emails that "sound good." Framework-based writing means every structural decision is intentional. The HSO framework (Hook · Story · Offer) is used when you need emotional connection with a warm audience. PAS (Problem · Agitate · Solve) works when subscribers are problem-aware.
I sell a physical product, not a course or coaching service. Will this still work?
Yes. The framework adapts to the offer type. For physical products, email 1 typically confirms purchase + delivers brand story (HSO), email 2 educates on product use and positioning (LST — Listicle format), email 3 introduces social proof and handles objections (CJN), email 4 & 5 complete the sale.
What is the "annotation" you mention in the Standard package? Why does it matter?
Annotations are inline strategic notes inside the Google Doc explaining what each section of each email is doing and why. They transform the deliverable from just copy you use once into a copywriting education you can apply independently going forward.
Can you set up the actual automation in my email platform, or just write the emails?
This gig covers the writing and the setup guidance notes. If you want the automation physically built inside your platform (trigger configuration, tag logic, flow architecture), that is covered under my separate Email Automation Setup gig. Most clients order both together.
How long should each email in the sequence be? I've heard conflicting advice about short vs. long emails.
The right length depends on the framework and the subscriber's awareness stage, not a universal rule. DIC and PAS emails tend to be shorter and punchier (200–350 words) because they rely on tension and momentum. HSO story emails run longer (400–600 words) because the story needs room to breathe.
I already have a welcome sequence. Can you rewrite it instead of writing from scratch?
Yes — rewriting an existing sequence is an option, and it's sometimes faster because the core story and offer are already defined. Share your existing emails in the requirements, tell me what's underperforming, and I'll diagnose the problem first and then rewrite specifically to fix it.
What information do you need from me to make the emails sound like my brand, not generic?
After you place the order, I'll ask for: your brand voice examples (3–5 pieces of content you've written that "sound like you"), your origin or brand story in your own words, your offer details (what you sell, who it's for, what makes it different), and 2–3 objections your buyers typically raise.
I'm based in Nigeria / Africa. Can you write for a local African market, or is this only for Western audiences?
This is one of my strongest differentiators. I am a Nigerian email strategist and i have specifically studied what messaging patterns resonate with African buyers versus Western frameworks that don't translate culturally.
How many revisions do I get, and what counts as a "revision"?
Basic and Standard include 2 revision rounds. Premium includes 3. A revision round means you review all delivered emails and send consolidated feedback in one message — I then address everything in that message in a single round.
What platforms do you write for, and will you format the emails for my specific platform?
I write for all major platforms: BeeHiiv, Mailchimp, Klaviyo, ActiveCampaign, MailerLite, GetResponse, Systeme.io, and ClickFunnels. Delivery is always as a clean, formatted Google Doc with send timing notes and platform-specific formatting guidance.

