I will create art direction and visual direction for your project


About this gig
Have you ever experienced that enlightening moment when an artist's photos or films resonate deeply? Would you like to capture that same sensation in your own work? This is the INTENTION in ART
- Colors
- Lighting
- Movement
- Atmosphere
It feels intentional and authentic to the artist. Thats the essence of art direction, which is what I aim to help you achieve.
Working with Me, You'll Gain:
- A visual identity that is distinctly yours
- A color palette, mood, and tone that reflect your artistic voice
- Consistent visuals across all your work
- Practical guidance for your team
- Confidence in your creative choices
You won't simply receive random ideas or an attractive mood board; instead, you will develop a meaningful visual language. Art direction goes beyond the latest gear; its about making choices that resonate emotionally and visually with your art.
This Consultation Includes:
- Developing visual tone and mood
- Color direction and emotional atmosphere
- Composition, movement, and rhythm
- Mood boards that convey feeling and meaning
- Guidance for film, photography, music visuals, fashion, and artist identity
works for: Film · Music Videos · Photography · Fashion · Artist Visual Identity
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Trevor Sono
I am an Director and Creative Consultant
- FromSouth Africa
- Member sinceFeb 2023
- Avg. response time1 hour
Languages
English, Tsonga, Southern Sotho
FAQ
What is art direction and do I actually need it?
Art direction is the process of making your visual choices DELIBERATE — deciding what every colour, frame, and texture communicates, not just what it looks like. If your visuals look professional but don't feel like anything specific, or feel inconsistent across projects — you need art direction.
What will I actually receive as a deliverable?
Depending on your tier: written visual direction notes, a curated mood board, a colour palette with direction notes, a full visual direction document your team can execute from, and storyboard concepts. Everything built around YOUR specific project — not generic templates.
Can you do art direction remotely?
Yes. The majority of art direction happens before a shoot — defining the visual language, building references, directing colour and tone. All delivered remotely as a document and mood board. For Premium tier I provide remote oversight during production as well.
I already have a vision. Can you work with what I have?
That's the ideal starting point. The Visual Review tier is designed for exactly this — I analyse your existing visual direction and give you precise notes on what's working, what isn't, and what specific changes will make it stronger. Your vision stays yours. I make it CLEARER.
What kinds of projects do you art direct?
Film and short film, music videos, artist photography, fashion shoots, and brand visual identity. My background is in film production — I understand how visual language works across every format, not just one.

