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English
$
USD
I will develop buyer persona market research for brand strategy
Demi
Top Rated
5.0
5.0
Gig Summary
What people loved about this freelancer
aspenally
United States
Demi was so great to work with!! She really went above and beyond my expectations and delivered a stellar product that will so so helpful for me. She was kind...
ericjoppy
United States
I thoroughly enjoyed working with Demi. She delivered precise work in a very short time, without feeling rushed. I look forward to continuing work with Demi...
ltouitou
United States
Demi is responsive, professional, and consistently delivers high-quality work. Her detailed persona research — like the “Busy Brenda” profile — gave me deep...
ana213m
Canada
If you are unclear on your potential customers, this is the path to move fwd. You'll get comprehensive customer profiles that include where you can find them and what are the important things to them
firepayroll
United States
Returned my project much quicker than expected! After reviewing the buyer personas they were extremely detailed, and delivered on all of the aspects I requested....
Vetted by Fiverr Pro
Demi was selected by the Fiverr Pro team for their expertise.
About this gig
Struggling to locate your dream customer? Let's fix that! I'll research, define and bring to life the ideal customer for your brand with custom buyer persona reports that put it all into perspective in a laser-focused snapshot. I'll find out who your ideal buyer is, what makes them tick, what they want and how to talk to them in a way that feels human.
⭐ CLARITY = POWER: WHO'S YOUR TARGET AUDIENCE? ⭐
Like any digital marketer or salesperson knows, converting customers isn't that hard when you know who they are. So, if you're guessing who your audience is or trying to speak to everyone, you're blending into the background. That's where ideal customer personas come in and where I come in to develop the kind that bring it all home.
⭐ BEST OF THE BEST BRAND STRATEGY SERVICES ⭐
As a copywriter, ecommerce consultant and brand strategist, I create target customer archetypes complete with real-world buyer characteristics, attributes, personality traits, pain points, behaviors and decision-making patterns. Think of your ideal customer profile (ICP) as a guide for every digital marketing move, sales message or product launch.
Ready to meet your people? Message me to get started!
Get to know Demi
Demi
SEO Content Writer, Copywriter, Ecommerce Brand Strategist
Top Rated
Demi is part of the Fiverr Pro catalog and has been hand-picked by a dedicated Fiverr Pro team for their skills and expertise.
Vetted for
Brand Voice & Tone
Product Descriptions
- FromUnited States
- Member sinceNov 2014
- Avg. response time1 hour
- Last delivery2 days
Languages
English
Demi is a marketing copywriter with 10+ years of experience helping ecommerce brands, startups, non-profit initiatives and retail businesses launch, scale and grow. Outside of her profession as a content writer, brand strategist and SEO expert, she enjoys baking, birdwatching, shopping, Sudoku and baseball.
Among my clients
Outrav
Ecommerce
Katydid
Clothing Manufacturing
NeoCurly
Hair Care
Healium Hair
Beauty & Cosmetics Products
robertotiranti
Home & kitchen Stores
My Portfolio
FAQ
What’s included in a buyer persona?
Each persona includes an ideal customer avatar with key demographics, personality traits, behaviors, buyer characteristics, goals, pain points, preferred marketing channels and decision-making patterns. Everything you need to understand and connect with your ideal customer.
How do I know which package is right for me?
If you’re just starting out, the Basic package gives you a strong foundation with one clear persona. If you have multiple customer types or want more marketing guidance, the Standard or Premium packages offer deeper insights, multiple personas and personalized recommendations.
What if I’m not sure who my audience is yet?
No worries! I’ll guide you through a few short questions to help uncover your target market or ideal client. Whether you're starting from scratch or refining what you already know, I’ll help bring clarity to your customer strategy.
Will this help with digital marketing or sales copy?
Yes! These buyer profiles are designed to inform everything from your ad campaigns to website copy and social media content. As someone with a copywriting background, I build personas with real-world application in mind.
How do you create these marketing personas?
I use a mix of brand strategy, competitor research, industry knowledge and best practices I’ve learned over my 10+ years of experience. If you have customer data or feedback, I’ll factor that in too. No AI-generated fluff, just smart branding and savvy sales growth strategy.
Do I need to provide anything to get started?
To book this service, please message me telling me a bit about your business and your goals. If you already have branding info, customer insights or sales data, great! If not, that’s totally fine. I can work with whatever stage you're at.
Can I use these personas for my team or client presentations?
Absolutely! Each persona is delivered in a clean, easy-to-understand PDF format that’s perfect for sharing with teams, agencies or stakeholders. Want a single persona to kickstart your strategy? No problem. Interested in a full squad of customer profiles that cover every angle? I’ve got you!
What makes your personas different from templates or AI tools?
I’m not plugging your info into a template or generating random guesses. With over 10 years of experience as a brand strategist, ecommerce consultant and copywriter, I offer buyer persona development grounded in real strategy and customized to your brand’s voice, goals and customer base.
Do you offer revisions?
Yes! Each package includes 1 revision to make sure your personas are perfect. If you need additional edits beyond that, we can discuss a custom offer. My goal is to create clear, actionable profiles that help you connect with your customers, and I’ll work closely with you to get them just right!
Can I add more personas or upgrade my package later?
Definitely! If you start with one and realize you need more, I can create a custom add-on or upgrade your order to include additional buyer personas or market segments.
Reviews
42 reviews for this Gig
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| (1) | ||
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Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
Sort By
Most relevant
M matejlucansky
Slovakia
Perfect result from Demi! I got exactly what I was looking for from her—positioning rather than typical Etsy SEO. It was deep and high-quality work on her part.
$200-$400
Price
6 days
Duration
T 
Seller's Response
Helpful?A aspenally
United States
Demi was so great to work with!! She really went above and beyond my expectations and delivered a stellar product that will so so helpful for me. She was kind and super responsive and really took the time to understand what I was going for. I would absolutely recommend her and would totally work with her again for sure!
$200-$400
Price
7 days
Duration
T Seller's Response
Helpful?E ericjoppy
Repeat Client
United States
2 time, but definitely not the last time working with Demi. She is excellent at what she does.
Up to $50
Price
2 days
Duration
T Seller's Response
Helpful?R rickey_h
United States
Demi was amazing to work with from start to finish. She was very responsive, easy to communicate with, and made every adjustment I asked for quickly and professionally. She really paid attention to the details and was patient throughout the whole process. The designs came out great, and she was more...
$100-$200
Price
4 days
Duration
T Seller's Response
Helpful?E ericjoppy
Repeat Client
United States
I thoroughly enjoyed working with Demi. She delivered precise work in a very short time, without feeling rushed. I look forward to continuing work with Demi to help me cohesively bring my brand together. I definitely recommend.
Up to $50
Price
2 days
Duration
T Seller's Response
Helpful?
Reviews
42 reviews for this Gig
| (41) | ||
| (0) | ||
| (1) | ||
| (0) | ||
| (0) |
Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
Sort By
Most relevant
M matejlucansky
Slovakia
Perfect result from Demi! I got exactly what I was looking for from her—positioning rather than typical Etsy SEO. It was deep and high-quality work on her part.
$200-$400
Price
6 days
Duration
T Seller's Response
Helpful?A aspenally
United States
Demi was so great to work with!! She really went above and beyond my expectations and delivered a stellar product that will so so helpful for me. She was kind and super responsive and really took the time to understand what I was going for. I would absolutely recommend her and would totally work with her again for sure!
$200-$400
Price
7 days
Duration
T Seller's Response
Helpful?E ericjoppy
Repeat Client
United States
2 time, but definitely not the last time working with Demi. She is excellent at what she does.
Up to $50
Price
2 days
Duration
T Seller's Response
Helpful?R rickey_h
United States
Demi was amazing to work with from start to finish. She was very responsive, easy to communicate with, and made every adjustment I asked for quickly and professionally. She really paid attention to the details and was patient throughout the whole process. The designs came out great, and she was more...
$100-$200
Price
4 days
Duration
T Seller's Response
Helpful?E ericjoppy
Repeat Client
United States
I thoroughly enjoyed working with Demi. She delivered precise work in a very short time, without feeling rushed. I look forward to continuing work with Demi to help me cohesively bring my brand together. I definitely recommend.
Up to $50
Price
2 days
Duration
T Seller's Response
Helpful?
