content markeking
Blog posts, videos, reels, podcasts
- Educate and entertain before you sell
- Aim for consistency over volume
Social Media
- Focus on 23 platforms where your audience lives
- Post schedule: 35x per week minimum
- Mix: 70% value / 20% engagement / 10% promotional
SEO & Search
- Target keywords your customers actually search
- Optimize your website, Google Business Profile
- Build backlinks through partnerships and guest posts
Email Marketing
- Build your list from day one you own it
- Welcome sequence nurture sequence offers
- Segment by interest and behavior