I will intent based SEO keyword research using ahrefs, and semrush

Keywords are the most important part of SEO (Search Engine Optimization). They are the exact words or phrases that people use to search for information, products, or services. When you use relevant and specific keywords in your content, titles, and descriptions, it helps search engines figure out what your content is about. This makes it more likely that you will show up in search results, which will make your website or service more visible and bring in the right customers.