I will setup facebook capi and tracking
Marketing Specialist
About this Gig
Is your Facebook Ad performance dropping? It might not be your adsits your data.
Since the iOS14+ updates, standard browser-side Pixel tracking is missing up to 60% of your sales data. If you are feeding Facebook's AI incomplete data, you are burning money.
I am here to fix the connection between your store and your ads.
I specialize in setting up the Facebook Conversion API (CAPI) and Server-Side Tracking to bypass browser blockers. This ensures every view, add-to-cart, and purchase is tracked accurately, allowing the algorithm to optimize your ads effectively.
What I will do for you:
- Complete Pixel Audit: identifying duplicate events and firing errors.
- Facebook CAPI Setup: Direct server-to-server integration (Shopify, GTM, Stape.io).
- Server-Side Tracking: Tracking data that browsers block.
- Event Deduplication: Ensuring your data is accurate (no double counting).
- Domain Verification & Aggregated Event Measurement: Compliance with latest Meta protocols.
- Google Tag Manager (GTM) Integration: Clean, organized tag management.
Why is this essential?
- Lower CPA: Better data = smarter algorithm = cheaper results.
- Accurate ROAS: See exactly which ads are making money.
FAQ
Q: What is the difference between Pixel and Conversion API?
The Pixel tracks data on the user's browser (which can be blocked by ad blockers or iOS updates). The Conversion API sends data directly from your server to Facebook, ensuring nearly 100% data accuracy. You need both for maximum performance.

