I will audit and optimise your website and digital presence


About this gig
Your business may already be established, but does your digital presence reflect that?
I help service-based businesses identify gaps in their website, messaging, and digital presence to improve clarity, positioning, and conversion.
This is not generic feedback or surface-level social media advice.
My approach combines:
- digital strategy
- messaging refinement
- user journey thinking
- content structure
- brand alignment
Perfect for:
- consultants
- law firms
- design studios
- agencies
- founders
- professional service businesses
If your online presence feels inconsistent, unclear, or underperforming, I'll help you identify exactly what's holding it back and what to improve.
Gig milestonesNEW
Choose to pay for your project per milestone by only paying when it’s time to start a new one or decide on a 1-time payment.
- Basic Package.
- 1st Milestone: Business Review5-day delivery · No revisions$50Pay now
I'll review your business and product/service.
- 2nd Milestone: Preparations3-day delivery · 1 revision$200Pay later
I'll gather information and make the necessary preparations to complete the project.
These are the steps we’ll follow to complete your project.
Get to know Michaela V
Digital Strategy Consultant
- FromSouth Africa
- Member sinceMay 2026
Languages
English
FAQ
What types of businesses do you work with?
I primarily work with service-based businesses, consultants, founders, agencies, professional brands, and businesses that already have momentum but feel their digital presence no longer reflects their level of work.
Is this social media management?
No. This is strategic digital presence work focused on clarity, messaging, positioning, user journey, and alignment across your website and platforms. While content and social presence are reviewed, this is not daily posting or community management.
What will I receive at the end of the project?
Depending on the package selected, you’ll receive a combination of: - strategic audit documents - messaging and positioning recommendations - UX and user journey insights - content direction - prioritised action steps - roadmap guidance - Loom walkthroughs or strategy calls
Do I need to redesign my website?
Not necessarily. In many cases, businesses do not need a full redesign — they need stronger structure, clearer messaging, improved hierarchy, and better user flow. The goal is to optimise what already exists before suggesting major rebuilds.
Do you offer implementation support?
Light implementation support may be included depending on the package, such as messaging refinements or strategic guidance. Full design, development, or ongoing execution work can be discussed separately if needed.
Who is this service NOT for?
This service may not be the right fit if you are looking for: - quick social media posting only - low-cost task execution - graphic design-only services - fully managed marketing campaigns - guaranteed overnight growth Focused on long-term clarity, positioning, and strategic optimisation.
What do you need from me to begin?
To get started, I’ll need: - your website and social links - a short overview of your business - your goals and frustrations with your current presence - any existing brand or messaging materials The clearer the context, the stronger the strategy.
Why do you approach this differently?
My background combines digital strategy, content direction, and structured thinking shaped through years of remote client work alongside legal studies (LLB). I approach digital presence from both a strategic and user-experience perspective, focusing on how people move, think, and make decisions.

