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I will develop your b2b product messaging framework
Tanya H
About this gig
Messaging is your most underutilized growth lever. I am a Director of Marketing Strategy with 13+ years of B2B experience, currently embedded as a PMM strategist within Google via a global agency. I build "source of truth" frameworks that translate complex technical features - including AI narratives - into high-impact value drivers.
What I deliver:
- Core messaging: Foundational positioning, taglines, and strategic pillars.
- Value-driven proof points: Persona-based use cases for core and AI features.
- Execution assets: Ready-to-use S/M/L offering summaries for PR and sales.
- GTM alignment: Present-ready Google Slides deck to align the internal team.
Choose your tier:
- Basic: The foundational positioning & 3-4 strategic messaging pillars.
- Standard: Basic + S/M/L copy summaries + 3 deep-dive feature frameworks.
- Premium: Standard + audience mapping + GTM internal alignment deck.
Requirements: To ensure success, I require a PRD and a detailed project brief. Please message me before ordering.
Privacy and integrity: I am available for NDAs. I do not work with direct competitors of active clients. Note: I cannot accept projects that conflict with my current client (Google) or Gemini AI.
Get to know Tanya H
Tanya H
Product Marketing Leadership
- FromUnited States
- Member sinceFeb 2026
Languages
English
I’m a hands-on PMM leader with 13+ years of experience in both marketing and sales, currently building GTM engines for B2B SaaS and AI platforms. I’ve worked across the spectrum – from early-stage startups to the Fortune 500 – specializing in the "hard-to-explain" to get to the 'so-what.' Whether it’s architecting a foundational messaging framework, building out sales enablement tools, or designing a full-scale GTM deck, I focus on turning technical complexity into market authority. I help get your product, sales, and marketing teams finally moving in the same direction.
FAQ
Why do I need a "source of truth" framework?
Fragmented messaging across Sales and Product causes buyer confusion. This framework aligns your team around one narrative, moving your product from technical ambiguity to market authority and ensuring every stakeholder speaks the same high-impact language.
What is a value-driven proof point?
I translate complex technical specs (including AI) into persona-based use cases. I don’t just list features; I show exactly how they solve business problems using an action-oriented formula that proves value to the buyer and drives adoption.
Does the Premium tier include messaging for multiple audiences?
Yes. B2B buying committees are complex. The Enterprise tier includes audience mapping, providing a "pivot guide" to tailor pillars for different stakeholders, from technical decision makers (e.g., security/ROI) to end users (e.g., workflow and ease of use).
Why is a PRD (Product Requirements Document) required?
To build a framework that is technically accurate, I must "see under the hood." A PRD allows me to audit your roadmap for "hero features." If you lack one, I offer a Discovery Workshop add-on to synthesize your specs into strategic value drivers.
Do you provide alternatives for taglines and positioning?
Yes. For both taglines and positioning, I provide a curated selection of options (typically 2-3 directions). This allows us to test different tonal approaches, from bold and visionary to functional and direct, ensuring the final choice aligns perfectly with your brand's unique voice.
What is included in the GTM strategy deck?
This is a present-ready Google Slides deck that translates your messaging framework into a visual narrative. It is designed for internal enablement, helping you align Leadership, Sales, and Product teams on the new positioning, any audience pivots, and the strategic "why" behind the narrative.
Do you use AI in your process?
I utilize AI tools exclusively for grammatical refinement, structural polish, and quality assurance. The core strategy and narrative logic are entirely human-led, rooted in my 13+ years of sales and marketing experience.
How do you handle industries outside of your core expertise?
I specialize in the "horizontal strategy" of PMM. My experience allows me to apply proven frameworks to any B2B vertical. I use AI-driven research tools to accelerate market synthesis, ensuring I grasp your technical nuances quickly while focusing my energy on high-level strategy.
