I will lapsed donor email lapsed donor win back email series

lapsed donor email | donor win back series | lapsed donor letter | we miss you email | donor reactivation | former donor survey

Donors who stopped giving rarely stopped caring; life got busy, or they never heard what their last gift did.

A past donor who comes back is often easier to win than a stranger. 

WHAT YOU GET:

• A first email that reconnects without pointing at the gap
• An update on what has changed since their last gift
• A clear, low pressure way back with one small ask
• A two question survey for donors who want to say why they left
• Notes on grouping donors by how long ago they last gave
• A printed letter version for donors who prefer mail

WHERE MOST WIN BACK EMAILS FAIL:

• Opening with "We noticed you stopped giving," which feels like being watched.
• Treating someone who gave five years ago the same as last year's donor.
• Asking for the old amount straight away.

I write win back emails as a friendly catch up first and a request second. 

Tell me when your lapsed donors last gave and I will suggest the opening line I would use.