I will audit and optimise your google ads PPC campaigns
SEO, GEO and Google Ads Digital Marketing Specialist
About this Gig
Are your Google Ads generating genuine enquiries, or are you paying for clicks that go nowhere?
I'm a UK-based Digital Marketing Specialist with 6+ years of experience managing Google Ads and PPC campaigns. I'm also Google Ads certified and have worked on campaigns across B2B, construction, SaaS/digital products and local businesses.
I'll review your Google Ads account to identify wasted spend, missed opportunities and areas where performance can be improved.
Depending on your package, I'll review:
Campaign structure
Keywords and search terms
Match types and negative keywords
Ads and assets
Location and audience targeting
Bidding and budgets
Landing page journey
Conversion tracking and GA4
Lead quality and commercial intent
I don't optimise campaigns just to make the numbers look better. I want to understand what a genuine lead is worth to your business and make sure your budget is focused on searches most likely to generate one.
My previous Google Ads work includes a high-value lead generation campaign that generated 738 leads from approximately £12,000 ad spend.
No agency waffle. Just a proper look at what's working, what's wasting money and what I'd do next.
Search engine :
My Portfolio
FAQ
What do you need access to?
I’ll need access to your Google Ads account. If conversion tracking is part of the review, I may also need access to GA4 and Google Tag Manager. I’ll let you know exactly what is required before starting.
Will you make changes to my Google Ads account
The Basic package is an audit with recommendations. Standard and Premium include implementation of the agreed optimisation work, so please choose the package that best suits what you need.
Can you help if my Google Ads are spending money but not generating leads?
Yes. This is exactly what I’ll investigate. I’ll look at search terms, keywords, match types, negatives, targeting, bidding, budgets, ads, landing pages and conversion tracking to identify where budget may be being wasted.
Do you guarantee more leads or sales?
No reputable Google Ads specialist can guarantee a specific number of leads or sales. What I can do is use my experience to identify problems, reduce wasted spend and improve how your campaigns target genuine commercial opportunities.
Can you manage my Google Ads after the optimisation?
Yes. I offer ongoing Google Ads management separately. If we work together on the audit and you’d like me to continue managing and optimising the account, we can discuss what would be appropriate for your business.

