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Figma was chosen for its collaborative features, real-time design updates, and ability to prototype directly within the design environment. It’s ideal for showcasing interactive user flows and gathering feedback efficiently.

The goal was to solve a specific user problem by designing a seamless and intuitive experience. This included research, wireframing, UI design, prototyping, and usability testing.

User research was conducted through surveys, interviews, and competitor analysis. Insights were translated into personas, empathy maps, and problem statements before starting the design.

I applied methods like the Double Diamond Process, User Journey Mapping, Wireframes, and the Design Thinking approach. These helped structure the research, ideation, and testing phases.

Some key challenges included prioritizing features, balancing simplicity with functionality, and ensuring accessibility. Iteration and user feedback helped resolve most of these.