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I will help you validate your digital product with UX research
Lilian Zamora
About this gig
I help startups and digital products uncover user friction, behavioral patterns, and actionable UX insights through strategic UX research.
Whether you need a UX audit, usability analysis, interview synthesis, or strategic research recommendations, I can help you better understand how users experience your product and what may be impacting adoption, clarity, or engagement.
My approach goes beyond surface-level feedback. I focus on understanding:
- user behavior
- cognitive friction
- onboarding clarity
- decision-making patterns
- product usability
- experience gaps and opportunities
With 7+ years of experience working mainly with startups, I combine UX research, product thinking, and behavioral analysis to deliver practical insights that support better product decisions.
Services may include:
- UX audits
- Heuristic evaluations
- User interview analysis
- Usability testing
- Research synthesis
- Behavioral insights
- Product friction analysis
- Strategic recommendations
You will receive clear, actionable, and structured deliverables tailored to your product goals.
Please contact me before ordering so we can define the best scope for your project.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Lilian Zamora
Lilian Zamora
Senior UX Researcher
- FromMexico
- Member sinceMay 2026
- Avg. response time1 hour
Languages
Spanish, English, Italian
With 7 years of experience, I'm focused on turning human complexity into strategic decisions, clear products, and real impact across LATAM. I have expertise working in digital interfaces on Customer Experience Research, EdTech, Finance and Branding.
FAQ
What do you need from me before starting?
Before starting, I will need: access to your product, prototype, or Figma file a brief description of your target users your main product goals or concerns the specific flow or experience you want to analyze The clearer the context, the more strategic and actionable the research outcomes will be.
What do revisions include?
Revisions include clarification, refinement, and minor adjustments within the original agreed scope. Additional research, new flows, expanded analysis, or new interview sessions may require a custom offer.
What kind of products do you work with?
I mainly work with: Startups SaaS products Digital platforms Mobile and web apps Early-stage product teams Especially products looking to improve onboarding, usability, clarity, activation, or user experience strategy.
Do you recruit participants for interviews or usability testing?
At the moment, clients are responsible for recruiting participants for interviews or usability sessions. This helps keep projects focused, faster, and more aligned with your target audience.
Do you provide UI design or development?
My focus is UX research and strategic product insights. I do not provide full UI design or development services, but I can identify usability issues, experience gaps, and strategic improvement opportunities.
What is the UX Audit package best for?
This package is ideal for quickly identifying usability issues, friction points, and experience gaps affecting clarity, engagement, or conversion — without running a full research study.
When should I choose the Research Analysis package?
Choose this package if you already have interviews, surveys, or user feedback but need help turning scattered information into clear UX insights, behavioral patterns, and product direction.
What problem does the Strategic UX Research package solve?
This package helps teams better understand user behavior, usability challenges, and product friction through original research, so they can make more confident product and UX decisions.
