I will develop your ecommerce product roadmap and strategy

I help startups and DTC brands fix what's quietly costing them sales, whether it's a leaking postcheckout funnel, an unclear product roadmap, or a team that can't decide what to build next. I bring 7+ years of e-commerce product leadership from platforms serving 1M+ users across 15 countries to find exactly where you're losing revenue and what to fix first.

I'll audit your e-commerce product, map the friction points in your customer journey, and hand you a clear, prioritized strategy, not a generic template.

What you get:

• Full audit of your product, checkout flow, and key user journeys
• Data-backed findings on where you're losing conversions or users
• A prioritized action roadmap suited to your team and stage
• Clear KPIs to track so you know it's working

Why work with me: I've owned pre-checkout and post-checkout product for an e-commerce platform processing 1M+ users across 15 markets, run 150+ sprints, and built the systems that took my team to the top of a 25-squad org.

How it works: share your store/app and goals, I run the audit, you get a clear written strategy within your chosen timeline.

Ready to find out what's actually holding your product back? Let's talk.