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Fiverr Pro
English
$
USD
I will build your ecommerce brand strategy and positioning
Zhiyu W.
About this gig
A beautiful store without clear positioning is hard to sell. I build ecommerce brand strategy and positioning for DTC foundersdefining who your brand is for, why it is different, and how to say it consistently, in a practical plan your website, ads, and product team can actually use.
What you get:
- Positioning statement and target audience profile
- Competitor scan with gap opportunities
- Brand pyramid and key differentiators
- Messaging pillars and tone of voice
- Customer journey map
- Launch roadmap (Premium)
Why work with me:
8+ years across strategy consulting, retail buying and brand management. You get a one-page core strategy plus an actionable roadmap, not a 50-page deck nobody reads. I think like a buyer and a designer, so the strategy is grounded in what actually converts.
Scope note: strategy, positioning and messaging onlyno logo design. NDA available on request.
Message me with your brand stage, category, main challenge, and 2-3 reference brandsI'll point you to the right package.
Get to know Zhiyu W.
Zhiyu W.
Brand focused Product Sourcing and Manufacturing Consultant
- FromChina
- Member sinceAug 2026
Languages
English
Brand strategist with 8+ years across fashion buying, consulting, and retail. Fashion design training in New York + business administration; built brands from 0 to 1 and scaled retail from 2% to 20%.
I bridge brand vision and Chinese manufacturing: aesthetic direction, AI mockups, spec translation, factory sourcing, pricing negotiation, sample coordination, and production QC.
Direct Yiwu factory relationships. Brand-level sourcing, not a cheap supplier list. Services: sourcing, samples, brand strategy, storytelling. Message me before ordering.
FAQ
Do I get a huge deck I'll never read?
No. You get a one-page core strategy plus an actionable roadmap with clear priorities—built so your website, ads and product team can start using it immediately.
Do you design logos?
No, this gig covers strategy, positioning and messaging only. I can give clear design direction for your designer, but visual design is out of scope.
I'm pre-launch with no sales data—can you still position me?
Yes. Pre-launch strategy is built from founder interviews, category research and competitor analysis—many of my clients come to me before they launch.
